Invert-Logo
 Implemented Salesforce for a Leading International Organization Case Study
Case Study

Comprehensive Lead Generation
and Automation Solution for a Leading Marketing Company in the US

Client

The Client is a leading marketing agency based in the United States known for its specialization in designing
and manufacturing customized laminated plaques for people
and companies that have been featured in newspaper
and magazine articles. With its global presence, agile and innovative technologies, and intelligent products and solutions the client empowers its customers and is transforming the future.

Industry

Advertising Services


Region

Connecticut

thumbnail2

Challenges

The client encountered a number of
challenges as they increased top-line revenue. The first major challenge identified was developing and validating an effective database that would legitimately represent
the target market.

Creating the database was an important step in identifying and initiating the conversation with potential leads that
stood the greatest chance of converting into high-value clients. 

Solution

Datamatics established a dedicated lead generation team to help the client overcome their challenges. The team reviewed over 4,000 sources across the US and Canada, identifying employees who matched the client’s ideal customer profile. In addition to validated publications, Datamatics also researched online platforms, social media, and other digital sources to generate high-quality leads.

Datamatics worked closely with the client to establish a validated, high-quality database as a by-product that provided an additional benefit and substantially advanced lead generation for the Client. With an improved process to generate leads, the client was provided with a level of efficiency and return on investment to ensure growth and a continued competitive advantage.

Impacts

CC88

25%

Increase in the productivity of lead generation
increased

11%

Increase in the topline
cc110-1

15%

Increase in conversion rate through the implementation of targeted lead-generation strategies.
cc194-2-1

20%

Reduction in lead generation cycle time

Download this Case Study Now

Just fill this form to download the case study.