Centralization of Order Management for a Leading Paint Manufacturer

The client is one of India's largest manufacturers of industrial and decorative paints, with a strong presence across both the consumer and industrial markets. Renowned for its high-quality products, the company serves a wide range of sectors, providing innovative solutions in coatings for various applications.

The Challenge: Fragmented Order System

The client, a leading industrial and decorative paint manufacturer in India, faced growing challenges in managing their order management process as their business expanded. With a large and increasing number of buyers and suppliers, handling and processing orders efficiently became a significant hurdle. Their existing system was fragmented, leading to delays, manual errors, and a lack of real-time visibility across departments. This inefficiency not only impacted customer satisfaction but also hindered internal workflows, resulting in operational bottlenecks.

The Chief Information Officer (CIO) was particularly concerned about the technical limitations of the current system. The lack of integration across various functions made it difficult to maintain an accurate and up-to-date view of orders. The manual processes were time-consuming and prone to error, affecting productivity and decision-making.

Recognizing the need for change, the CIO prioritized finding a solution that would centralize and streamline the order management process. This would help improve order accuracy, enhance customer satisfaction, and support the company’s continued growth in a competitive market.

The Solution: ERP System Integration

Datamatics deployed a team of 50 proficient resources, each equipped with multilingual capabilities, to deliver personalized support to the client’s diverse network of paint dealers. These resources were specially trained to implement and manage Order-to-Cash (O2C) solutions, ensuring efficient and timely order processing from start to finish. The team handled critical tasks such as managing dealer complaints, following up with overdue dealers for payment collections, and conducting regular market surveys to gather valuable insights.

Additionally, the resources were responsible for updating the ERP system with real-time data, ensuring that inventory, orders, and payments were tracked accurately across all channels. Their involvement significantly improved the client’s order fulfillment process by providing targeted attention to each dealer, resolving issues promptly, and improving payment recovery rates.

By deploying such a dedicated and well-trained team, Datamatics helped streamline the client’s order management process, enabling quicker response times, better customer satisfaction, and improved financial performance. The tailored approach strengthened the client’s relationship with their dealer network and supported their continued growth.