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Implemented Salesforce for a Leading International Organization Case Study
Case Study

A Leading FMCG Brand Transforms Marketing Effectiveness And Innovation Success With Sentipede By Datamatics

Client

The client is a Leading consumer goods company, with its roots in India and headquarters in bustling Mumbai, and has presence across 25 countries in Asia and Africa. Through its dedication to health, beauty, and overall well-being, it offers a diverse range of products and services that touch millions of lives

Industry

FMCG

Region

Global
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Challenges

  • Positive Brand Image: Crafting strategies for lasting connections with the target audience.

  • Sales Enhancement: Enhance the brand’s competitiveness in the FMCG sector through strategic positioning.

Solution

Datamatics provided a centralized solution that addressed the client’s challenges comprehensively.

The end-to-end strategy included a Comprehensive Profile Analysis and Personality Service, which delved into consumer behaviour and preferences to understand the target audience’s psychographics.

Impacts
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30% increase in the accuracy of consumer profiling

And sentiment analysis for building better-targeted marketing campaigns
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20% reduction in the time required for consumer behaviour analysis

Enabling timely adjustments to marketing strategies
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2% rise in market share in hair care range
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25% rise in successful product innovations

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