A Leading Automobile Manufacturer Increases Lead Conversion by 25% by Leveraging Conversational AI-driven Insights

Solution

Datamatics consulted the manufacturer to improve its lead generation process and proposed the following:

• Call-level and Customer-level summarization of key Insights & Sentiments: Thematic classification of unstructured data that allows meaningful conversations addressing specific needs & propensity
• Establish rules through Machine Learning for lead propensity and preference insights: Association rules-based ML engine that connects key patterns across sentiments, needs & prop
• Near real-time customer analytics for more relevant conversations leading to improved CX: Detailed next action guide for Sales Consultants that ensures continuity and improves response to customer needs in subsequent stages of sales funnel
• Aggregated Consumer Insight Dashboards for Strategic Decisions: Customized dashboards for sales, marketing, and product leaders as an ever-evolving source of customer insights for both tactical & strategic decisions. Alignment with SalesForce and Data Visualization at each Call-level.

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