The Challenge: Retail Giant Struggling with Efficiency
The client was facing critical challenge—determining the right customers for credit allocation. Without a robust system to assess creditworthiness, decision-making became complex, leading to inefficiencies and potential revenue loss.
The Chief Financial Officer (CFO) faced mounting concerns over risk management, as the lack of precise credit categorization made it difficult to optimize lending strategies and ensure sustainable growth. They needed a structured approach to categorize users based on key credit parameters such as credit health, loan eligibility, and optimal allocation amounts.
To overcome this, the client aimed to enhance its digital products, with a particular focus on developing a consumer-facing Android application. This app would streamline the credit approval process by leveraging customers’ CIBIL scores, enabling seamless access to a “Line of Credit.” Additionally, it would facilitate effortless offline payments via UPI QR codes, ensuring a frictionless borrowing and repayment experience.
