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The client is a global leader in the energy drink sector with a significant market share while operating in 170 countries. Selling over 7.9 billion cans annually they continue to be among the most popular brands in terms of sales and customer satisfaction.
Consumer Packaged Goods (CPG)
The client wanted to increase their popularity and multiply its usage triggers for their target audience for driving better strategic and competitive advantage.
A critical desire of the client was to deliver a consistent experience across touchpoints which were validated by a data-driven framework to strengthen its position as an ‘irresistible brand of choice’.
To understand the underlying dimensions of the consumer data, Datamatics performed factor analysis and latent class analysis on the data.
The model was put through 56 statements along the 5-point rating scale that included the “Don’t know” response. Such “Don’t know” responses were converted to meaningful responses through the supervised machine learning technique.
Increased brand stickiness
Enhanced distribution strategies
Based on geographical footprint of customer segments.
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Datamatics is a Digital Technologies, Operations, and Experiences company that enables enterprises to go Deep in Digital to boost their productivity, customer experience and competitive advantage.