A European Eye Care Brand Identified the Key Drivers for Customer Visits to Enable Higher Retention and Increased Trials with Advanced Analytics

Challenges

The client is highly focused on customer-centricity and is keen to enhance the quality of its services through innovative products, partnerships with eye care professionals, and programs that advance access to quality eye care.

They wanted to understand the critical drivers for contact lens users for their annual control visits as transparent, quantifiable insights would allow them to formulate specific Marketing initiatives toward increased customer visits.