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The client is a European medical company specializing in eye care products. The client has a wide portfolio of products including surgical and vision care products for people with medical conditions like cataracts, glaucoma, retinal diseases or refractive errors
The client is highly focused on customer-centricity and is keen to enhance the quality of its services through innovative products, partnerships with eye care professionals, and programs that advance access to quality eye care.
They wanted to understand the critical drivers for contact lens users for their annual control visits as transparent, quantifiable insights would allow them to formulate specific Marketing initiatives toward increased customer visits.
Datamatics' team of Data Scientists applied descriptive statistics and Pearson's correlation coefficient to understand the relationship between various satisfaction parameters of the target groups - Trialists, Retention & Drop-offs.
The team also ran multiple Regression analysis to determine key variables driving visits across each target group, their relative impacts, and deviations.
Improved decision making
By detecting factors are important
Assisted in deriving marketing strategies
On key factors for customers control visits
Insights on key drivers
Based on Emotional, Professional, Ambience, Communication factors of the Brand
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