A European eBike Manufacturer Improves ROI by 22% after Identifying Key Purchase Triggers from Online & Offline Touchpoints

Solutions

Datamatics devised a project framework to harness the power of data that was available internally (consumer insights from the website, past research reports, market intelligence, Csat surveys, feedback, CRM, and social media handles) along with external data and a survey. All this data was processed by deep learning algorithms (text, image, video files) and supervised ML logistic and linear regression.

The primary research involved interviewing customers via in-store and online surveys focused on the purchase journey across all platforms/stores.