A Leading European Audio Equipment Manufacturer Maps Customer Purchase Journey for Purchase of Headphones Across USA, Germany & India

Solutions

Datamatics identified three target customer personas - Regular customers, Flexible workers & Prosumers. These target customers were fine-tuned based on SEC classification, location, and other demographic factors. More than 3500 customers were a part of a self-administered quantitative online survey.

• Datamatics deployed driver analytics models to identify the impacts of critical touchpoints, communication, saliency, and attitude on the odds of purchase, combined with supervised machine learning techniques (regression, decision tree, random forest)