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The client is a leading manufacturer of headphones/headsets across the globe with their headquarters in Denmark. Some of the other products they offer include active noise-cancelling headphones, wireless earbuds, video conferencing cameras, and fitness-tracking sports headphones which are designed for athletes to wear while exercising
The Headphone/headset market surged during the pandemic due to increased work-from-home personnel. It increased the volume of media consumption, creating a need for the best audio/video experience products with the best functionalities.
• Changes in global macro & micro environments heavily influenced brand preferences and usage trends, which demanded different and evolved features.
Datamatics identified three target customer personas - Regular customers, Flexible workers & Prosumers. These target customers were fine-tuned based on SEC classification, location, and other demographic factors. More than 3500 customers were a part of a self-administered quantitative online survey.
• Datamatics deployed driver analytics models to identify the impacts of critical touchpoints, communication, saliency, and attitude on the odds of purchase, combined with supervised machine learning techniques (regression, decision tree, random forest)
Increased ROI by 11%
In brand recall
Of customer expectations
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Datamatics is a Digital Technologies, Operations, and Experiences company that enables enterprises to go Deep in Digital to boost their productivity, customer experience and competitive advantage.