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New York, May 22, 2009: Datamatics Global Services, one of India's premier IT software development, consulting and business process outsourcing organizations, showcased a range of cutting-edge technology solutions customized for the MR industry at the 14th CASRO Technology Conference, New York. The solutions have been designed to meet the unique needs of individual MR projects by the Research & Analytics Division of Datamatics, which differentiates itself from its competition by integrating its expertise in Market Research domain with our skills in high-end technology.
Some of the key solution offerings are:
The solutions include innovative features that are unprecedented in the MR industry.
Rahul Kanodia, Vice Chairman and CEO, Datamatics Global Services, said, "Our focus is on designing and delivering to our customers value-added, highly-effective solutions. For the MR industry, we have leveraged decades of experience deploying high-end technology solutions for customers across industries with a highly-focused domain expertise in market research."
According to Sandeep Arora, Vice President, Datamatics Global Services and head of the R&A Division, market research companies have typically relied on off-the-shelf products and tried to adapt them to their project needs. In some cases, especially large and long-term projects, this approach proves costly and often unsuccessful. "We took a larger, longer term view. With our understanding of the market research domain and our technology skills, we were able to turn this concept on its head. We study the customer and his processes thoroughly and are able to conceptualize and deliver solutions that fit perfectly for every unique project," said Arora.
The MR industry requires a very high level of quality. Datamatics' solutions are well-suited for this industry as all the data processed pass through a three-tier quality process and accuracy rates far exceed industry benchmarks (up to 99.997%). It has also been seeking solutions that are productive and cost-effective, have fast turn-around time and are technology- or platform-agnostic.
Arora added, "We have been successfully delivering solutions that meet the high expectations of the MR industry. Our customers have reported high levels of satisfaction. This has been possible largely due to the Research & Analytics division having hand-picked, highly-competent, multi-cultural professionals with skills across Market Research, Process Re-Engineering and Operations."
Datamatics is a Digital Technologies, Operations, and Experiences company that enables enterprises to go Deep in Digital to boost their productivity, customer experience and competitive advantage.