Ethnographic videography observation is used by Market Research analysts to observe the target audience while using a product, appliance, or a service in their real-life environment. The aim of the study is to address critical design challenges. The Market Research analyst delves deeper in the product or service design vis-à-vis parameters, such as, domain, process, demographic audience, context, and goal, to enable their enterprise customers to understand, rectify, and improve the product or service related issues. The evaluation parameters and questionnaires are designed by usability experts of the enterprise customers and are administered by the Market Research analysts.