CUSTOMER CONNECT

Ethnographic videography observation is used by Market Research analysts to observe the target audience while using a product, appliance, or a service in their real-life environment. The aim of the study is to address critical design challenges. The Market Research analyst delves deeper in the product or service design vis-à-vis parameters, such as, domain, process, demographic audience, context, and goal, to enable their enterprise customers to understand, rectify, and improve the product or service related issues. The evaluation parameters and questionnaires are designed by usability experts of the enterprise customers and are administered by the Market Research analysts.

Besides audio and video interviews of consumers, chatbots and communication portals also enable Market Researchers and their enterprise customers to establish direct connections with the consumers to understand their true sentiment about a product or a service. As chatbots and communication portals are available 24x7x365, they are the widely accepted channels to communicate with the customer and gather data for Market Research, understand concerns, and improve the product or service.

Market Researchers gather high volumes of data for each project and a number of projects concurrently run at the same time. Semantic search enabled repositories enable Market Researches to store the data project-wise complete with metadata and indexes perform seamless semantic search.