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TruAI Helps In Media Tracking For A Large Advertising Company

Client

The client is one of the largest creative agencies in India and has created tremendous success for some of India’s leading brands.

Industry 

Media

Region

India

TruAI-HELPS-media-tracking-large-advertising-company

Challenges

The client had to manually read the content from different sources like newspapers and ePapers and collate the data to keep their customers informed about their brand and corporate visibility on a daily basis.

As the volume of media was increasing every day, the client faced many issues which reduced their efficiency gradually.

Solution

Datamatics recommended and implemented TruAI. It also used other technologies such as Imaging, TruOCR, and intelligent web crawling. It enabled Context-specific search to explore PR coverage of print media (electronic or scanned copy) instead of using just plain keyword search and auto summarized long news items and extracted amin message for efficient research.

Datamatics Advantage

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25 minutes

Reduction in the turn-around time from 2 days

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100%

Accuracy achieved

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Scalability factor

To scale operations by manifolds as and when required across multiple languages.

 

 

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