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Dr. Lalit Kanodia Laureate Award for Technological Excellence recognized innovators of the Market Research industry

Feb 20, 2018 2:45:00 PM
  • BARC announced as the winner for their exemplary integration of technology in market research processes.

Delhi, February 20, 2018: The Dr. Lalit Kanodia Laureate Award for Technological Excellence in Market Research was presented to Broadcast Audience Research Council (BARC), India this year. The team received this award for their paper on ‘Panel Operations & Excellence’. The runner up was Nielsen Input Operations (NIO), a unit of Nielsen India Pvt Ltd. for their paper ‘PSRO’ (Planning, Scheduling and Route Optimization). The event was held in Delhi and witnessed the presence of over 350 professionals and practitioners from the Research and Analytics industry.

Dr. Lalit Kanodia Laureate Award for Technological Excellence recognized innovators of the Market Research industry

Datamatics launched this award in 2013 in association with the Market Research Society of India (MRSI) and global MR association ESOMAR. This award, now in its fifth year, was instituted with the objective of acknowledging and rewarding innovators who have made significant efforts towards introducing breakthrough technology within the market research industry processes to transform the quality of consumer insights.

The nominations were reviewed by an independent jury comprising industry experts based on multiple pre-defined criteria such as uniqueness, relevance, quality of solution, potential applicability to other areas and overall cost of implementation; however, the most important criteria was that the solution should already be functional and operational.

Speaking on the occasion, Rahul Kanodia, Vice Chairman & CEO said, “It is our endeavour to drive digital transformation and promote innovative technology. Every year, we have been receiving an overwhelming response and we are happy to have created such a platform that can recognize these innovators who are instrumental in making a difference in the Market Research space.”

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