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Dr. Lalit Kanodia Laureate Award for Technological Excellence announced
- People Data Centre Team of Hindustan Unilever declared as the Winner for 2018
- InMobi Technologies Private Limited receives the runners-up award
Mumbai, April 02, 2019: Datamatics Global Services Ltd. (DGSL), a global IT & BPM company, in association with the Market Research Society of India (MRSI) and global MR association ESOMAR announced the 6thDr. Lalit Kanodia Laureate Award for Technology Excellence in Market Research 2018 on 18th March 2019, in a ceremony held at The Westin, Mumbai. This award was instituted with the objective of acknowledging and rewarding innovators who have made significant technology-led efforts within the market research industry processes to enhance the quality of consumer insights. People Data Centre team from Hindustan Unilever Limited was adjudged as the winner of the award for their research paper on ‘Using AI & image recognition to derive insights from social media.’ The paper talks how Image Analytics can explore moods, settings and occasions from the plethora of images available in social media. InMobi Technologies Private Limited received the runners-up award for their paper ‘Cracking location matrix using polygon technology’ which explores on developing omni-channel strategies by tracking and integrating off-line behaviour of the consumers with their online journeys.
The nominations were reviewed by an independent jury comprising industry experts based on multiple pre-defined criteria such as uniqueness, relevance, quality of solution, potential applicability to other areas and overall cost of implementation; however, the most important criteria was that the solution should already be functional and operational.
Speaking on the occasion, Mr. Sandeep Arora, EVP & Head - Consulting & Advisory Practice, Datamatics said, “Heartiest Congratulations to all the winners for their innovative solutions. This year the contest was very stiff amongst the submitted nominations. However, our eminent jury did a wonderful job of selecting the winning entry. The vision of this award is to promote technology-led innovations in the field of Market Research and we are happy that the award has been a success in the industry so far.”
Mr. Pravin Shekar, President – MRSI, said “It gives us immense pleasure to announce that we have celebrated five successful years of the Dr. Lalit Kanodia Laureate Award. The award has recognized some of the best digital technological transformations in the field of Market Research. We are happy to receive such an overwhelming response year after year. ”
Mr. Finn Raben, Director-General ESOMAR, said "Technology has played a critical role in Global MR industry by bringing in further transparency and getting in-depth market or customer insights from data. This award has been constituted with a unique approach in establishing the importance of technology in the field of market research. ESOMAR is proud to be associated with this initiative.”
About Dr. Lalit Kanodia Laureate Award for Technological Excellence in Market Research
Datamatics launched this award in 2013 in association with the Market Research Society of India (MRSI) and global MR association ESOMAR. The award honours technology-led innovative trendsetters and game changers who through their pioneering efforts and their commitment towards making a difference have demonstrated some path-breaking ideas to enhance the role of that technology plays within the Market Research industry.
About Datamatics Global Services
Datamatics (BSE: 532528 | NSE: DATAMATICS) provides Intelligent Solutions for data driven businesses to increase productivity and enhance customer experience. The company’s portfolio of service offerings spans across Information Technology Services, Business Process Management, Engineering Services and Big Data & Analytics all powered by Artificial Intelligence. It has established products in Robotics Process Automation, Advanced Analytics, Business Intelligence and Automated Fare Collection. Datamatics services over 500 customers globally across Banking & Financial Services, Insurance, Healthcare, Manufacturing, International Organizations and Media & Publishing. Headquartered in Mumbai, the Company has presence across 4 continents with major delivery centers in the USA, India and Philippines with an employee base of 10,000. To know more about Datamatics, visit www.datamatics.com
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