Customer Acquisition Solutions - Referral & Lead generation Services

With highly competitive market scenario, it is necessary for businesses to reach to the right audience with the right offering and that too at the right time. Whether it is reaching out to the entire prospect universe, qualifying the prospects, understanding the prospect needs or pitching the right solution for their requirement; you need experts who can sell as well as speak in the language of the target audience.

With Datamatics customer acquisition solutions, get high value customers at reduced cost of acquisition and improved return on investments. Datamatics global presence combined with associates who can speak in native languages including English, French, German, Spanish, Scandinavian, Japanese, all South East Asian languages including Hindi and Chinese (Cantonese & Mandarin); enables it to reach out to your end-customers effectively. Datamatics associates are aided with a robust training program and a unique omni-channel customer services platform to make them some of the best team members to have by your side when it comes to customer acquisition.

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What is Customer Acquisition?

Customer Acquisition focuses on bringing in new leads and generating new business for an enterprise’s products and services.

What is Customer Acquisition Management?

Customer Acquisition Management is a set of methodologies for managing prospective customers or inquiries that are generated through marketing and advertising strategies, such as social media marketing, content marketing, email marketing, affiliate marketing, etc.

What is Customer Lifetime Value in Customer Acquisition?

Customer Lifetime Value or CLV is the net revenue generated through a particular customer during their lifetime. It is an important parameter for consideration during Customer Acquisition and Customer Management. It provides directions for decision making to put in your acquisition and marketing efforts. Customers with high CLV are expensive to acquire; however, they bring in high revenue and referrals than most others.

Why is Customer Acquisition more like a flywheel than a funnel?

Customer Acquisition is more about acquiring customers that stay lifelong or for a long duration of time. The old model of Marketing-Lead-Sales-Customers tends to dissociate from a customer after the acquisition. Even while bringing in new customers is important, the ones on-board are more important. When you follow the flywheel model of Attract-Engage-Delight and enable the customers to succeed, your customers work on your behalf and act as promoters for your brand bringing in more referrals. So by centring your efforts around your existing customers through the flywheel of Marketing-Sales-Service opens new customer relationships. Your business succeeds when your customers succeed.