The industry is facing an increasing demand to reduce the turnaround time, before the field work launch. Agencies face multiple challenges. Questionnaires are highly variable and despite the obvious benefits, standardized approaches are slow to implement. The agencies encounter an epidemic of checking at every stage which slows down delivery and builds bottle necks at multiple points. Data generated at the scripting stage is often not used for validation of processed data.
Datamatics deep domain understanding of all such challenges led to the creation of R.A.P.I.D., that is, Research & Analytics Projects Intelligently Delivered. It's a connected suite of tools to significantly reduce turnaround time (TAT), costs and errors in the various stages from questionnaire design to tabulations. Each tool can be used as a separate module but when used together, these have the potential to deliver exponential improvements. The tools are not designed to replace humans in the process but are designed to augment human efforts. An agile development approach is taken which means that the tools are customized according to client's needs. Consequently, implementation is easier and it is not necessary to drive standardization.
TALK TO AN EXPERT