Build a single source of truth for 360-degree holistic analysis
DATA PREPARATION AND INTEGRATION
Build a single source of truth for 360-degree holistic analysis
Market Research agencies deal with high volumes data which needs to be transcribed, curated, and integrated to conduct research and analytics. Datamatics Data Preparation enables agencies to prepare and curate data on a digitally platform to generate data substratum and standardization from data gathering and questionnaire administering through data augmentation, data-pipe restoration and assimilation. Datamatics Data Integration integrates multi-source data into a framework to provide a 360-degree Connected Data view. Datamatics leverages technologies including proprietary and commercial solutions, for integration. This Connected Data platform hosted on a Cloud data lake enables a holistic view of the trends and market dynamics.
Ingestion through multiple data sources, such as scanned documents, fax, social media, emails, etc., by using Datamatics TruCap+ and Datamatics TruBot
Many related activities, such as data extraction, classification, verification, and validation
Speech to Text & Multi-lingual Transcription
Transcription from audio & video recordings supported by Speech-to-Text and Text Analytics engine
Services provided for Global and Indian regional languages
Verbatim Coding
Open-ended coding service on text, audio, and video inputs, using a combination of Natural Language Processing (NLP) based automation and experienced human coders
Survey Programming
Tap into the power of versatile surveys to reach a global audience across numerous countries and languages. Our capabilities encompass a range of survey modes, including CAWI, CAPI, CATI, Mobile and Offline Surveys. Tools we work on include ConfirmIT, Decipher, Dimensions, CMIX and Qualtrics. We also offer hosting of surveys and building of customised modules with automation, ensuring a seamless and efficient research experience.
Data Processing
Optimize your data analysis with our service offerings of Data Validation, Cleaning and Cross Tabulation. Leverage AI-based methodologies & advanced analytics tools like, BPTO Simulators, Max-Diff Share Simulator, Discreet Choice Modelling and Brand Value Creator Analysis (BVC). Some of the tools used are SPSS, Dimensions, Quantum, and MarketSight.
Data Validation
Real-time data quality checks using Robotic Process Automation (RPA) for data validation and error reporting
FEATURED CONTENT
Case Study
Improving Customer Experience & GDPR Compliance for Unilever
Data Preparation is the process of bringing structural and contextual standardization across the data collected for a particular project. As high volumes of data gets generated during the process of Market Research of different products and brands, it becomes mandatory to streamline the data right from the data collection stage, in the form of intuitive and streamlined questionnaires, as it assists Data Preparation.
What is Optical Data Ingestion in Market Research?
Market Research usually involves collection of survey responses from consumers in paper-based questionnaires, email, and social media. Optical Data Ingestion allows Market Researchers to digitally ingest the data by using tools, such as Intelligent Document Processing and Robotic Process Automation, which allows to expedite the process of Analytics.
How do Speech-to-Text engines empower Market Research?
Speech-to-Text engines allow Market Researchers to accelerate the transcription of audio and video recordings generated during the research so that the data can be analysed to gather actionable insights.
What is Verbatim Coding in Market Research?
Verbatim Coding is the process of assigning different numeric codes to different words and phrases to enable faster analysis of consumer sentiment, especially in multi-lingual Market Research projects.
