Transform to Perform - The quantum leap from GIGO to VIVO
THE QUANTUM LEAP FROM GIGO TO VIVO
Analytics is only as good as your data substratum. In-house Market Research departments as well as external agencies receive voluminous and high speed data – both structured and unstructured – from diverse sources. This big data generated over multiple brands and products needs to be transcribed and analyzed within a short turnaround time.
Datamatics’ Market Research practice offers digital data preparation solutions to bring in contextual awareness and standardization across the augmented data. These value-added and integrated data assets can be stationed in cloud-based knowledge repositories. These curated digital assets have the potential for data mining and data visualization using interoperable, commercial-off-the-shelf market research tools and solutions for deriving actionable insights.
DATAMATICS OFFERINGS
Optical Data Ingestion
Data Ingestion through multiple data sources; for example, scanned documents, fax, social media, emails, etc.) using TruCap+ and TruBot
Multi-lingual Transcription & Content Analysis
Transcription and Content Analysis of audio & video recordings supported by Speech-to-Text and Text Analytics engines
Verbatim Coding
Coding using a combination of Natural Language Processing (NLP) based automation iCATTM and experienced human coders in industry standard platforms such as Ascribe
