DATA PREPARATION

THE QUANTUM LEAP FROM GIGO TO VIVO

Analytics is only as good as your data substratum. In-house Market Research departments as well as external agencies receive voluminous and high speed data – both structured and unstructured – from diverse sources. This big data generated over multiple brands and products needs to be transcribed and analyzed within a short turnaround time.

Datamatics’ Market Research practice offers digital data preparation solutions to bring in contextual awareness and standardization across the augmented data. These value-added and integrated data assets can be stationed in cloud-based knowledge repositories. These curated digital assets have the potential for data mining and data visualization using interoperable, commercial-off-the-shelf market research tools and solutions for deriving actionable insights.