DATA PREPARATION

Data Preparation is the process of bringing structural and contextual standardization across the data collected for a particular project. As high volumes of data gets generated during the process of Market Research of different products and brands, it becomes mandatory to streamline the data right from the data collection stage, in the form of intuitive and streamlined questionnaires, as it assists Data Preparation.

Market Research usually involves collection of survey responses from consumers in paper-based questionnaires, email, and social media. Optical Data Ingestion allows Market Researchers to digitally ingest the data by using tools, such as Intelligent Document Processing and Robotic Process Automation, which allows to expedite the process of Analytics.

Speech-to-Text engines allow Market Researchers to accelerate the transcription of audio and video recordings generated during the research so that the data can be analysed to gather actionable insights.

Verbatim Coding is the process of assigning different numeric codes to different words and phrases to enable faster analysis of consumer sentiment, especially in multi-lingual Market Research projects.