Datamatics, as the Data to Intelligence (D2I) expert, enables brands to optimize the use of their data through data unification and insights amplification for data monetization. It uses the brand’s enterprise-level data that may be in different multi-structured formats and broadens its use through interconnectedness across unique parameters. Datamatics systematically extends the data usability by preparing/curating, integrating and unifying it by using different tools, and runs it through advanced analytics and data visualization tools. It helps create a high-quality, unified data structure and amplifies its value through its Connected Data ecosystem which makes it the ‘Single Source of Truth’ for mining customer and brand-related insights.
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