Market Research involves tedious and time consuming activities of multi-tiered data gleaning from structured and un-structured data received from different sources such as diads/triads to ethnographic video transcription. A lack of integrated approach leads to missing out on contextual alignment, which further derails the potential of data mining and visual analytics over the augmented data. This scenario also results in a lack of flexibility related to semantic search.
Datamatics offers an expert-assisted systematic integration of the data received from a plethora of sources by using latest technologies in Market Research to achieve a 360 degree integrated view of products. This technology spread includes a healthy combination of proprietary solutions, contemporary market research tools and commercial off the shelf technologies. The data integration solutions over cloud-enabled data lakes and data warehouses enable companies to achieve a holistic view of the evolving market trends and consumer dynamics.