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Market Research involves tedious and time-consuming activities of multi-tiered data gleaning from structured and unstructured data received from different sources such as diads/triads to ethnographic video transcription. A lack of an integrated approach leads to missing out on contextual alignment, which further derails the potential of data mining and visual analytics over the augmented data. This scenario also results in a lack of flexibility related to semantic search.
Datamatics offers an expert-assisted systematic integration of the data received from a plethora of sources by using the latest technologies in Market Research to achieve a 360 degree integrated view of products. This technology spread includes a healthy combination of proprietary solutions, contemporary market research tools and commercial off the shelf technologies. The data integration solutions over cloud-enabled data lakes and data warehouses enable companies to achieve a holistic view of the evolving market trends and consumer dynamics.
Create Multimode Surveys (CAPI, CATI, CAWI, Mobile Surveys, Offline Surveys) for multiple languages globally across multiple countries and are equipped to work with multiple platforms, Dimensions, Confirmit, Askia, Qualtrics, etc.
Data verification and cleansing, Cross tabulation using Artificial Intelligence based methodologies & advanced analytics tools like, BPTO Simulators, Max-Diff Share Simulator, Discreet Choice Modelling and Brand Value Creator Analysis (BVC)
Real-time data quality checks using Robotic Process Automation (RPA) for data validation and error reporting
Data Integration is the systematic collection, collation, and curation of the data received during Market Research exercise and task management to generate a single source of truth. It is a collaborative effort and starts with building a common questionnaire, which is designed by experts, and circulating it to the target audience or consumers for collecting their sentiment about a product or service. At times, data is generated as audio and video files, as well.
The data collection and staging is leveraged over Cloud storage. The experts access this data, clean, and curate it to generate a single source of truth, that provides a 360 degree view of the products and services under research.
Data Integration is important to the Market Research as it provides a consolidated data set for analysis.
Data Validation improves the quality of the integrated data. Tools such as Robotic Testing are used for validating the integrated data on a real-time basis. Data Validation is required to be conducted before commencing with the Data Analysis to achieve accurate consumer sentiment analysis.
Data Integration allows to create a single source of truth from the data elicited through consumers from different channels for research & analysis. It is quite important to generate a single data set that can be sliced and diced with Business Intelligence (BI) tools and analysed with artificial intelligence enabled advanced analytics tools to decipher patterns and trends to understand the popular consumer sentiment and generate a 360 degree view of the products and services being researched.