Data Integration is the systematic collection, collation, and curation of the data received during Market Research exercise and task management to generate a single source of truth. It is a collaborative effort and starts with building a common questionnaire, which is designed by experts, and circulating it to the target audience or consumers for collecting their sentiment about a product or service. At times, data is generated as audio and video files, as well.
The data collection and staging is leveraged over Cloud storage. The experts access this data, clean, and curate it to generate a single source of truth, that provides a 360 degree view of the products and services under research.
Data Integration is important to the Market Research as it provides a consolidated data set for analysis.