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DATA INTEGRATION

Intelligent solutions for data-driven businesses to enhance their productivity and efficiency

360-DEGREE INTEGRATED VIEW OF PRODUCTS

Market Research involves tedious and time-consuming activities of multi-tiered data gleaning from structured and unstructured data received from different sources such as diads/triads to ethnographic video transcription. A lack of an integrated approach leads to missing out on contextual alignment, which further derails the potential of data mining and visual analytics over the augmented data. This scenario also results in a lack of flexibility related to semantic search.

Datamatics offers an expert-assisted systematic integration of the data received from a plethora of sources by using the latest technologies in Market Research to achieve a 360 degree integrated view of products. This technology spread includes a healthy combination of proprietary solutions, contemporary market research tools and commercial off the shelf technologies. The data integration solutions over cloud-enabled data lakes and data warehouses enable companies to achieve a holistic view of the evolving market trends and consumer dynamics.

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DATAMATICS OFFERINGS

Survey programming Solutions and Services

Survey Programming

Create Multimode Surveys (CAPI, CATI, CAWI, Mobile Surveys, Offline Surveys) for multiple languages globally across multiple countries and are equipped to work with multiple platforms, Dimensions, Confirmit, Askia, Qualtrics, etc.

Data Processing - Data Integration Services

Data Processing

Data verification and cleansing, Cross tabulation using Artificial Intelligence based methodologies & advanced analytics tools like, BPTO Simulators, Max-Diff Share Simulator, Discreet Choice Modelling and Brand Value Creator Analysis (BVC)

Data Validation - Data Integration Solutions

Data Validation

Real-time data quality checks using Robotic Process Automation (RPA) for data validation and error reporting

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