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Reinventing Business Models With Digital Technologies

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     Whitepaper

How To Undertake Digital Transformation For Mid-Sized Enterprises

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     Case Study

TruBot Improves Transaction Processing Time For A Logistics Giant

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RESEARCH & ANALYTICS

Towards Faster Processing. Intelligent Analysis. Meaningful Insights.

TOWARDS FASTER PROCESS, INTELLIGENT ANALYSIS, MEANINGFUL INSIGHTS

Civilizations have evolved out of human curiosity to know why people behave the way they do. The behaviour also does not remain constant and keeps changing drastically over time. This changing behaviour that is influenced by a whole host of factors (internal and external) has always been a key area of interest for the marketers. Enterprises across the world focus on studying, understanding and predicting consumer behaviour in order to sustain and grow in the market by servicing their consumers’ needs better.

Datamatics has a rich and blended expertise in conventional areas like data science, data visualization, advanced analytics, mobility along with modern areas like  data & pattern mining using artificial intelligence and machine learning algorithms. This unique blend equips us with the wherewithal to help companies across the globe in unearthing and understanding the ever-evolving behaviour of the modern consumer. We simplify and accelerate the process to capture, refine, analyse and report deep insights from large volumes of structured and unstructured data assimilated from both online and offline sources.

To continue its leadership position in Market Research Technology space, Datamatics, in collaboration with the global MR association ESOMAR and Market Research Society of India (MRSI)  had institutionalised industry awards like the Dr. Lalit Kanodia Laureate Award for Technology Excellence in Market Research. These awards encourage and acknowledge efforts towards technology-led innovations in Market Research industry that tangibly enhance the quality of consumer insights by celebrating and rewarding innovators on a global platforms.


Download the Research & Analytics Case Study Now!

"Increasing Efficiency For Generating Opinion Poll For A Global Market Research Firm"

RESEARCH & ANALYTICS OFFERINGS

End-to-end research projects 

  • Qualitative: In-depth interviews using technical analysts, business analysts, moderators and experts in Delphi techniques 
  • Quantitative: Secondary research, usability studies, brand tracking, mystery audits- using mobility
  • Social media: Social media tracking; analysing market, category usage and attitude using text analytics and business intelligence
  • Advanced analytics: Data science, cognitive science using artificial intelligence and machine learning 
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Technology Enablement 

  • Mobility: Mobile application development, UX, design, mobile workflows, containerization 
  • Data management: Data integration, building data lake, data warehousing, business intelligence
  • Robotic process automation: Enhance productivity by automating a range of simple as well as complex processes.
  • Knowledge management: Using artificial intelligence and machine learning tools for archival, retrieval tracking, indexing, semantic search and bench-marking
  • Engineering services: Terminal programming and IoT integration
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Operations Enhancement

  • Data collection and preparation: CAWI, CATI, CAPI, mobile, face-to-face, social collection, verbatim coding, transcription and content analysis
  • Survey creation and programming: Online, CATI and mobile using multiple platforms
  • Analytics and data processing: Data scrutiny, processing, tables, advanced statistical techniques, building simulators, cognitive science- ANN, CNN
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Dr. Lalit Kanodia Laureate Awards For Technology Exccellence

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