Civilizations have evolved out of human curiosity to know why people behave the way they do. The behaviour also does not remain constant and keeps changing drastically over time. This changing behaviour that is influenced by a whole host of factors (internal and external) has always been a key area of interest for the marketers. Enterprises across the world focus on studying, understanding and predicting consumer behaviour in order to sustain and grow in the market by servicing their consumers’ needs better.
Datamatics has a rich and blended expertise in conventional areas like data science, data visualization, advanced analytics, mobility along with modern areas like data & pattern mining using artificial intelligence and machine learning algorithms. This unique blend equips us with the wherewithal to help companies across the globe in unearthing and understanding the ever-evolving behaviour of the modern consumer. We simplify and accelerate the process to capture, refine, analyse and report deep insights from large volumes of structured and unstructured data assimilated from both online and offline sources.
To continue its leadership position in Market Research Technology space, Datamatics, in collaboration with the global MR association ESOMAR and Market Research Society of India (MRSI) had institutionalised industry awards like the Dr. Lalit Kanodia Laureate Award for Technology Excellence in Market Research. These awards encourage and acknowledge efforts towards technology-led innovations in Market Research industry that tangibly enhance the quality of consumer insights by celebrating and rewarding innovators on a global platforms.