In a crowded, competitive marketplace, eRetailers are increasingly facing challenges with greater customer acquisition costs, shorter attention spans, fickle customer loyalties, shopping cart, abandonments on slow processing speeds, increased order cancellations, immersive user experience expectations, price sensitivity and increasing commoditization.
eRetailers need analytics capabilities that go beyond web traffic statistics and provide actionable business insights to profitably grow the business. With help from ‘Web Analytics’ services offered by Datamatics, these business challenges can be taken head on – intelligently and cost-effectively. Datamatics’ analytics services include:
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Click-stream analytics
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Demographic pattern analytics
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Predictive analytics
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Data Mining and Text analytics
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Associative recommendations
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Data Management
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Multidimensional Cubing services
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Business Intelligence
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Ability to mass-personalize for greater customer satisfaction, loyalty and referrals
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Ability to offer intelligent recommendations for associated purchases to drive up average revenue per visit
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Dynamic bundling and pricing models to maximize customer value
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Pattern recognition and click-stream analysis to actively lead customers to more purchases
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Intelligent purchase triggers through analytics for greater average revenue per visit
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Ability to gain insight from unseen online purchase patterns