Datamatics has extensive expertise in providing Data Mining and Analytics solutions, and can execute the most complex data cleaning, tabulation projects and presentation requirements. Having undertaken a number of projects demanding complex data processing tasks, the Research and Analytics team can handle a wide spectrum of research requirements, from simple mining projects to large-scale, multi-country, multi-wave and multi format data analysis initiatives. Datamatics’ Analytics capabilities are based on its expertise with specialized research tools such as BPTO Simulator, Claims Optimization Simulator, Max-Diff Share Simulator, and Discreet Choice Simulator, along with knowledge of advanced analytics tools like SPSS, SAWTOOTH, Quanvert and Dimensions. Areas of specialization include:
- Market Opportunity Assessments, Competitive Analysis and Entry Strategies
- Pricing Research
- Tracking Studies
- Product Usage Tests
- Fast Turn-around Omnibus Studies
- Access to in–depth knowledge of market research and analytics tools
- Rapid ramp-up and scalability
- Quick Turn around and accessibility
- Reduced costs