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Datamatics i-CAT is an intelligent solution to help Market Research companies efficiently and accurately code open-ended responses from a range of market research methodologies. Using i-CAT, users can simultaneously capture data, transcribe and code surveys, and crop open-ended responses through Image Bursting and complex concatenation algorithms.

Key features of i-CAT include:

  • Flexibility to be deployed on multiple platforms
  • Rich coding features and rapid scalability for large market research projects
  • Intelligent categorization of open-ended responses
  • Auto coding with Natural Language Processing (NLP) logic
  • Integration with mobile survey platform, data capture process
  • Effectively handles varying volumes of data processing, with successful implementation in high volume market research projects
  • Improved efficiencies of the coding team by reducing project planning and management effort
  • Reduced transaction costs
Driving Audio Survey Data Capture and Processing to Lower Costs for Global Market Research Company

One of the world's largest market research companies leverages Datamatics' research automation solutions to improve process efficiencies in high volume Audio Survey data transcription, capture and processing, leading to reduced manpower requirements and more than half a million Dollars in cost savings.

Testimonials

We get much more attention from Datamatics Team as a third party service provider. Our other vendors are not as supportive and focused.
- Client: Gate Gourmet