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In today’s hypercompetitive market, it has become imperative for Market Research organizations to bridge the quality and efficiency gaps within their research processes. Also, with emergence of new channels of information acquisition and survey administering, the way market research is conducted has been evolving at a rapid place. Changing customer expectations for faster turn-around time and high accuracy is adding to the pressures that a typical market research firm has to deal with today. To ensure proactive, accurate and efficient research and analytics processes, they need to adopt industry best-practices and effectively leverage technology.

With a client base that includes the world’s top five Market Research companies, Datamatics’ Research & Analytics division is one of the most reputed providers of market research and analytics solutions that are fast, accurate and customizable. These solutions are designed keeping your needs in mind, so that you can discover hidden insights in data leading to more actionable recommendations. With the right combination of domain expertise in the market research space and cutting edge technology, we have developed robust processes and systems to ensure consistent, high-quality service delivery to our clients. Datamatics has proven credentials in the research and analytics space, with affiliations to:

  • The European Society for Opinion and Marketing Research (ESOMAR)
  • The Council of American Survey Research Organizations (CASRO)
  • The Market Research Society of India (MRSI)
  • The Marketing Research Association (MRA)

With its customized solutions, Datamatics’ Research & Analytics division helps Market Research organizations across the globe make their end-to-end research and support processes faster and more accurate. The key benefits arising out of Datamatics’ technology-oriented services are:

  • Capability to execute complex research programs with tight deadlines
  • Adaptation to multi-language and geography specific research requirements
  • 24X7 availability for customer queries
  • Reduced turn-around of information processing and transcription activities
  • Increased productivity and enhanced Returns on Investment
  • Access to new research channels and technologies to help research companies gain competitive edge in their markets
Driving Audio Survey Data Capture and Processing to Lower Costs for Global Market Research Company

One of the world's largest market research companies leverages Datamatics' research automation solutions to improve process efficiencies in high volume Audio Survey data transcription, capture and processing, leading to reduced manpower requirements and more than half a million Dollars in cost savings.

Testimonials

We don't see Datamatics as mere vendor, they are part of us. They represent TRW and they are in TRW family. Such is the level of integration the Datamatics team has developed with TRW.
- Client: TRW