Editorial / SEO Services

Manned by a creative team with several years of experience and expertise, the Editorial / SEO Services of Datamatics ORS stands out as the undisputed Subject Matter Expert for online retailers seeking to find the winning edge in a highly competitive market.

Numerous positive feedbacks from our clients, who have used our Editorial / SEO Services over long periods of time, bear testimony to our quality, reliability, and commitment to deadlines.

The diverse and talented Editorial / SEO team understands the online world much better and caters to the entire spectrum of needs in successful online retailing such as Product Descriptions, Category Descriptions, Consumer Reviews, Blog writing, Buying Guides, and How-to Guides etc.

Latest Launches, Jargon Busters and Users' favorite (products that users vouch for and why) are some of the several other forms of interesting collateral content the team writes on.

Creating need-specific Wikis and maintaining/updating them on a regular basis is yet another writing venture of the times that the Editorial / SEO team loves to do. Besides helping us tell the clients’ story for them on Wikis, they also prove to be very good sources of inbound content.

Product Descriptions & Category Descriptions

Product descriptions assist the consumers in making their buying decisions in favor of a particular site over those of the competition. Studies (Allurent) have shown that 67% of online consumers leave a website due to alack of product information.

A high volume of online retail sales happens post research on the web and the content quality of the product and category pages plays a very important role in tilting the scales of opinion and subsequently, the buying decision.

Besides, the product descriptions also serve as the backdrop for the inclusion of keywords and optimization to ensure top rankings in natural search results. The keywords are carefully chosen on the basis of search popularity rankings as well as their pertinence and ability to lead the traffic to the client’s site.

The substance, style and flow of our descriptions are the result of thorough research and are tailored to offer the most desirable shopping experience for the online consumer. They are created and presented in such a way that the consumer finds enough in the page to get interested, stay on and in all probability make the purchase from the site. After all, for the consumer, unique and interesting content is a critical differentiator between the competing sites.

Consumer Reviews

One of the key findings in a study on Online Retail by iCrossing revealed that 70% of all online shoppers cite online reviews as extremely or very important factors in their decision-making process.

The Editorial / SEO team is capable of creating highly perceptive consumer reviews / opinions / comments that are regarded as value-additions by the online consumer; these reviews unobtrusively exert their influence on the consumer to make the purchase on the site.

The team becomes an expert on the products that the client sells, and through the consumer reviews, is able to address any conceivable questions the consumers may have in their minds. The reviews also cover the widest range of possibilities in the use of the product, including the innovative ones, and offer the potential to link/draw attention to the various accessories associated with the main product.

Blog writing

We undertake the responsibility of writing daily posts / updates to the existing blogs of the client, or develop new ones that center around the theme of the product / category. Such blogs would have outbound links to the product / category pages in the client’s site, which boost the traffic and aid in higher search engine rankings.

Blogging is the safest and easiest way to generate positive content in the online world for the client site, and we accord 100% control to the client over the blog entries. With such blogs, the Editorial / SEO team creates third-party site content with high credibility that points to the client’s site.

As search engines frown upon paid and reciprocal links, creating useful and relevant links on external blogs to original content on the main site is an excellent way to increase the site’s visibility and SEO.

Buying Guides / How-to Guides

Buying Guides / How-to Guides are among the most sought after resources in the online world since the consumers regard them as invaluable help in making smart shopping decisions. Apart from providing unbiased, comprehensive information on the products, these guides are also deemed as ‘expert opinion’ and enjoy high levels of credibility among the online consumers. A well-written guide can be a great traffic generator for the site and can also serve as the backdrop for inclusion of strategic keywords and links related to product/category.

Thorough research with a technical approach and insights to the customers’ perspective of the product are at the core of our Buying Guides and How-to Guides. Together with a creative copywriting treatment, the three elements come together to make for a great-reading guide.

Search Engine Optimization

The backbone of all our writing efforts is Search Engine Optimization. In addition to all the positive effects listed so far, our editorial writing directly contributes towards achieving a high ranking in Search Engine Results due to the uniqueness of the copy, high relevance to topic, meaningful links and infusion of right keywords with right density.

In a nutshell, keeping the business interests of the clients in mind, and mapping them to the online consumers’ expectations, the Editorial / SEO team of Datamatics ORS creates outstanding written content in many forms.

Right from understanding the business needs thoroughly to translating them into effective writings that work, our writings exemplify the time-tested adage of ‘Content is King’ in the online world.

The Editorial / SEO team consists of over 40 creative copywriters and is led by Arun Kumar Subbian, a veteran with over two decades of writing experience across international advertising, journalism and web content. This gets reflected in the copy that boasts the impressive appeal of advertising, informative depth of journalism and influential interest of online content.

For queries specific to Datamatics Online Retail Solutions and Services, please mail onlineretailsolutions@datamaticstech.com.