Case Studies
Product page solutions for one of the largest tool equipment retailers in the US
The Client
One of largest and most trusted retailers of tool equipment in the US.
Business Needs
- To enhance the product pages and give accurate & detailed information about the product to the customers
- Optimize the product pages to enhance Customer Shopping Experience.
Drivers
- Increase Time spend by the customer on the site
- Increasing revenue from Second Line of Products
- Optimization of investment Increase in top line
- Overall increase in revenue & decrease in cost
Business Challenges
- Creating interesting, engaging & Search engine optimized content to increase the average time spent on a product page
- Resource availability – scalability, to handle varying volumes
- Analyzing & effectively working on each and every component of the product pages
- Benchmarking of product pages with competing websites
Datamatics solution
Based on the business case, we recommended our innovative one stop 4-i Solution which is a combination of content and design to address all the marketing needs of the client.
We picked up “not so highly" performing yet important products and worked around the Product page level.
Analyzed the effectiveness of the content on those product pages.
Benchmarked the product pages with competition.
Re-organized the layout of the pages.
Carried out a systematic Search Engine optimization of the page content for higher Search Engine Rankings.
Implemented the changed content by entering the same in the client’s system.
Periodically reviewed the performance of these pages& make changes to ensure that your customers get the best on your pages.
Methodology
Datamatics uses a combination of skills, expertise, Tools and processes to deliver the desired output.
- Crawlers and Scrapers for competitive insight
- SEO tools to analyze keyword density, keyword bid rates, popularity
- CMS tools for data management, information uploading
- Client Web Analytics tools/ in house tools to measure customer shopping experience
Business Benefits
- Improved average time spent on the product page
- Increased relevancy and reliability of the pages
- Higher customer retention and higher search engine rankings
- Enhanced shopping experience
- The offered solution was given within the expected time frame—saving cost and time
- Competitive analysis to maintain the edge
To know more, write to business@datamatics.com.
